WHAT IS VLONE?
WHAT IS VLONE? VLONE originated on the streets of Harlem in 2013, founded by the ASAP MOB collective. This streetwear brand was brought to life by a group of creative visionaries, including singers, fashion enthusiasts, musicians, and rappers. It quickly gained traction on social media, skyrocketing in popularity as members of ASAP MOB began showcasing it in their style.
VLONE was created by the members of ASAP MOB, a Harlem-based collective. Key contributors to its founding include A$AP Bari, A$AP Rocky, and other creative minds from the group, combining their talents in music, fashion, and art to establish the brand.
What Does VLONE Mean?
Not only is Vlone a brand this is a lifestyle. “Live alone, die alone.”
We are born alone; we live on our own; we die on our own. We can only create the illusion if we are not alone, with our love and friendship.
It is a faith, a lifestyle, not simply a clothes brand, and people respond to it. The concept of vlone reflects the philosophy, lifestyle, and culture of its creators: “Live Vlone, Die Vlone.” The collection of Vlone represents diverse lives, much as the ASAP mob is a group of many individuals. Inspired by this brand is Harlem Streets freestyle, from which Bari and Rocky originate.
What is VLONE Fashion?
The bold, extended “V” featured on VLONE shirts, hoodies, and jackets has become the iconic symbol of the brand, co-founded by ASAP Bari and ASAP Rocky. In 2014, ASAP Rocky highlighted VLONE in a music video, marking a pivotal moment for the brand. Until that point, the collection primarily consisted of T-shirts and hoodies.
VLONE expanded its offerings during a pop-up event at Paris Fashion Week, showcasing additional streetwear pieces that captivated young people and rappers alike. Drawing inspiration from Rocksmith’s streetwear influence, VLONE later hosted a pop-up shop in Los Angeles, where they unveiled exclusive pieces that resonated with skateboarders and streetwear enthusiasts.
Collaborations: Nike and OFF-WHITE
In 2016, VLONE collaborated with OFF-WHITE and Nike, creating a collection that became a significant success. The OFF-WHITE x VLONE collection featured pale orange and black designs, including suits, long-sleeve pullovers, and track trousers, showcasing the brand’s signature orange-and-black color scheme.
During a fashion week presentation, the brand unveiled striking camouflage pieces, sweatpants, caps with the iconic VLONE logo, and orange “FRIEND” T-shirts. This event marked the debut of the VLONE x OFF-WHITE collaboration.
The meaning of VLONE, rooted in the Fascinating Facts About the Iconic VLONE Logo phrase “live alone, die alone,” has become a defining statement in urban fashion. Its edgy aesthetic, embodied by “thug apparel” shirts, has resonated with young people worldwide. ASAP Rocky’s hoodies, shirts, and jackets have significantly contributed to VLONE’s global popularity.
